TIPS FOR MARKETING IMPULSE SALES AND PROMOTIONAL OFFERS

Special promotional offers not only tempt new customers into your shop but also encourage greater spending. Clearly it is pointless to have fantastic offers that no-one is aware of so the first step in marketing your special offers is to create some form of advertising visible from outside the shop, whether it is a pavement advertisement stand or window displays clearly showing the relevant and seasonal special promotional products.
Once in the shop, attractive promo display can not only promote sales of a slow moving product but also encourage “linked” sales. For example, displaying soup next to fresh rolls, barbecue sauce next to burgers, wine beside chocolates or snacks next to beer should encourage “add on” sales.
It is important to alter displays regularly to keep them fresh and interesting for the customer and to clearly use signage informing of the great deals that are on offer.
Good quality shop fittings and equipment will make products stand out and be noticed. Shoppers should not be distracted from your products by shelving that is rusty, scratched and in poor condition. A well presented shop will invariably be more attractive to shoppers, thus ensuring increased spending and more returning trade.

At SWSF we not only supply standard shelving promo end bays in a variety of sizes but also stock slat promo units and pegboard promo bays . If your requirements are more specific,  we can tailor make the bay to suit you depending on exactly the range of products you wish to promote. SWSF shelving is modular, giving the ability to create bays with a mixture of types of back panels and shelves easily and cost effectively.

Should you wish to discuss your requirements, please call or email SWSF and we will be delighted to help you to plan your shopfitting needs along every step of the way.